Tidio Labs Research
Evidence before adoption.
Independent research on how companies actually put AI to work. Written by the team that deploys it, sourced line by line, free to read.


Shadow AI
From Hidden Habit to Deliberate Strategy
Between 50% and 90% of employees already use unapproved AI at work. This briefing turns that hidden habit into a deliberate strategy — diagnosing shadow AI, working through tolerate vs. build vs. buy, and setting the guardrails for AI that acts.
- 50–90%
- of employees already use unapproved AI at work
- $670K
- in extra breach costs for organizations with high shadow AI
- 20%
- of breached organizations were compromised through shadow AI
Why we publish these
Tidio Labs deploys AI for a living. The reports are what we learn doing it, written down and sourced.
- 01
Original research
Primary data and original benchmarks, not a summary of what everyone else already published.
- 02
Every claim sourced
Dozens of cited sources per report, so you can check the numbers instead of taking our word for them.
- 03
Written by operators
Written by the people who build and deploy these systems, not by a content team working from a brief.
Every report, three ways to read it
Read it in the browser, send the PDF to a colleague, or keep the EPUB on a reader. Same research, same sources.
- Web
The whole report in the browser, with every source linked in place.
- PDF
Print-ready and shareable, for the version that gets forwarded to the board.
- EPUB
For e-readers and offline reading. Each title gets its own ISBN.